About Discount Direct

Discount Direct is a division of RJD Electrical Ltd, which has been trading successfully in the kitchen and home appliance market for twenty one years..since 1987. The RJD group includes a chain of High Street stores located throughout Sussex, widely considered to be the largest independent kitchen appliance dealer in the south east of England.
We stock a huge range of the very best washing machines, tumble dryers, dishwashers, fridges, freezers, ovens, cookers, range cookers, microwaves, vacuum cleaners, digital radios, small appliances, hostess trolleys and built in appliances including hobs, hoods and ovens.
All appliances sold are fully guaranteed and are, in our opinion, extremely reliable. Our products are fully supported by an efficient service team dedicated to quickly resolving any problems or queries.
Use the site's interactive features to help with your selection, or call us during working hours on our local call rate telephone number of 0845 6756075.
Whilst our sales staff are eager to assist in normal working hours being 9 – 5.15pm
Monday-Saturday this web site is available for use 24 hours a day, 365 days a year.
We offer an optional 3 or 5 year extended warranty at very competitive prices administered through RETRA,(The Radio and Television Retailers Association) one of the most respected bodies in our industry.
Browse the pages of our site for kitchen appliances all at discounted prices. Choose from large kitchen appliances including washing machines, washer dryers, tumble dryers, dishwashers, microwavess, ovens and cookers including most Range Cookers, gas cookers, electric cookers, fridges, fridge freezers, chest freezers, upright freezers, american style side by side fridge freezers, vacuum cleaners and a huge selection of built in/integrated appliances.
Don't forget to Have a look at our small appliances selection that is becoming increasingly popular. Choose from our selection of digital radios, expresso/coffee makers, various food preparation appliances such as the ever popular Kenwood Chef, Hostess trolleys, Electric Fires, Trouser Presses and a selection of kettles and toasters.